PROPOSAL LETTER

 

July 3rd, 2008

Wolekraft Studios
6548 Douglas Drive. N
Brooklyn Park, MN 55429

Dear Kola and Jeanne
We are honored and previledged that you consider working with our agency for this
5-weeks period . We cannot wait to get started.
Please review the attached Proposal and Business Plan of our advertising campaign. It is our hope and aspiration that your company will your company will ultimately become widely known and benefit from our services by postiively exposing your product to various clients and institution.
Our goal for this proposal and business plan is to outline and present plan for the
design, creation and production of publicizing your program in America and in Africa.
This will be done in stationary, web design, billboard and newspaper ads. We have the confidence that this proposal and business plan will provide necessary information
needed to accomplish this goal of professional advertising and promotional campaign
developed by us.

Please feel free to contact us with any and all questions you may have.

Warmest Regards,
Oluwole Akingbasote
Wolekraft Studios
Tel: 612.333.5690
Fax: 612.789.1234
email: wole@wolekraft.com
Website: www.wolekraft.com

 

Project Proposal

Books for the villagers is a Hawai based nonprofit 501.c.3 organization, Located in 9099 Lyndale Avenue south. Honolu, Hawaii, its mission is to end the book famine in Africa. BFV solicits funds and books (both new and used), processes and prepares books for shipment, sends them to African destinations in 25,000-book containers and arranges for receipt and distribution by responsible groups.

Millions of books have been sent to a wide variety of African recipients. A sampling of organizations supporting this effort include Rotary Clubs, YMCA/YWCA, Protestant and Catholic Dioceses and a number of charitable foundations. Many hundreds of individual donors have also supported BFV ’s efforts. Since all books donated are free, contributions to BFV go directly toward shipping and processing costs.

Each book sent is read by more than50 school-age children, making the cost per reader about one cent. The books we send often represent the majority of the total school or library collection, and in many countries our contributions comprise well over 50 percent of all the school and library books in use. YK Design Studio will help RCC reach its marketing goals by raising brand awareness in the African community of Hawaii.
Wolekraft Studios had been contracted to design an advertising campaign and corporate identity program to help in achieving the goal of growing their donor ‘s base.

 

 

Target Market

Individuals are often the best source of support for book philanthropy. When attending school in the United States, one assumes that one will have all the necessary books to support one’s education. It is hard to grasp the reality that
many African schools are totally without books. Once understood, this fact generates strong enthusiasm to support a cause that will enable others to have the same educational opportunities so readily available in the United States.

Organizations

School clubs, library clubs, YMCA/YWCA and churches have been active supporters of BFV. These and others can be solicited to help fund and/or assist in packing books for shipment.
Service clubs have been especially responsive in supporting BFV. Rotary, Lions, Kiwanis and others have all participated. Some groups of clubs have pooled their efforts, while many others offer contributions towards the total amount raised.
African student and émigré and cultural exchange organizations are willing participants in all phases of BFV. These groups often have friends and relatives in Africa who will benefit from their effort. They also generate a good bit of publicity both here and in their home country about their involvement.

Corporations

Corporations, especially those with business interests in Africa, are a good source of funds. Additionally, corporations with an interest in the environment are suitable donors (book philanthropy keeps valuable books out of landfills.) Tax benefits of such giving offer a further inducement. Lastly, many corporate officials are involved in school board and similar positions with a specific interest in schoolbook disposal.
Government Grants
Although government grants are very limited in support of book philanthropy, some funds are available. One possible source for funds is the United States Agency for International Development (USAID).

 

Design Components

 

Billboard Ad (Heavy component)
We will design a 12’ H x 24’ W size billboard ad to be positioned at both Northeast of
Lyndale Ave and Northwest corner of Downtown Honoluafor clear views of the commuters along the State express way.The strategic positioning and installation of these billboard wil allow for first hand information about the project of Books for the villagers in Africa.

Stationery (Light Component)
As part of the design component we will design corporate logo and create letterhead, envelope and business card for consistent brand identity.

Flyers (Light Component)
Flyers will be designed for external promotional goal

Posters (Light Component)
poster will be design in conformity with the agreed pictorial elements to portray the goal of the BFV.

Website Development (Light Component)
BFV currently maintain a static website without electronic forms for instant comunication with propective donors, we will redesign the website and make it more interractive with multimedia components. This will allow for better communication with clients.

Print Ad (Light Component)
As part of the Advertisement strategy, Ad layout will be put together for both local and Newspaper of Hawai-Honolulu chronical.
The Print Ad will be a full page Ad comprises of the dynamic pictorial element of appeal for the donors.

 

Business Plan
Timeline

Project Goal
• Perform market research
• Perform professional and successful advertising campaign to increase donors at public events like:
Bowl-a-thon or Walk-a-thon
Progressive dinner
Special collection canisters
Bookmark sales
Bake sale
Rummage sale
?• Develop easily identifiable visual identity of the client (logo and tagline)
• Update necessary changes to stationary, web forms, poster and flyers.

Week 1
• Meet with client to discuss wants, needs and define problem
• Perform market research
• Define components needed to fulfill client’s needs
• Draft proposal and business plan
• Present proposal and business plan to client for approval
• Make necessary changes to proposal and business plan
• Present edited plan
• Obtain client final approval of proposal and business plan/sign
contract
• Receive first payment from client (1/3 of total project cost)
• Schedule personnel and contact vendors to begin process
Week 2
• Define style of campaign
• Develop color palette of campaign
• Define typeface styles of campaign
• Obtain client approval of style, color palette and typeface styles
• Develop preliminary sketches of each design component
• Meet with client to go over preliminary sketches
• Graphic designer to develop and produce finalized sketches of design components

• Obtain client approval of finalized sketches
• Schedule photographer to shoot photos
• Schedule models for photography shoot
• Select photos from shoot to be utilized throughout the campaign
• Sign contracts for billboard and newspaper ads
• Alert print vendor of incoming work
• Schedule copywriter to begin work
• Schedule graphic designer to begin work
• Begin work on menu, billboard and newspaper ads
Week 3
• Finish and produce comps for menu, billboard and newspaper ads
• Present revised comps to client for approval
• Send required digital files to billboard vendor
• Send required digital files to printer for menu
• Send required digital files to newspaper for publication
• Begin work on stationary, e-mail registration cards, poster and
table cards
• Receive second payment from client
Week 4
• Finish design of stationaries, flyers, poster, print ad layout and website design.

• Present to the client comps of stationary, e-mail registration card,
poster and table card design comps
• Make necessary revisions as per client request
• Present revised comps to client for approval

• Send required digital files to printing vendors for stationary, e-mail
registration card, poster and table card.
• Review proofs of billboard ad, menu and newspaper ad.
• Request necessary changes to billboard ad, menu and newspaper
ad
• Approval final proof of billboard ad, menu and newspaper ad
• Review proofs of stationary, e-mail registration card, poster and
table card
• Request necessary changes to stationary, e-mail registration card,
poster and table card
• Approve final proof of stationary, e-mail registration card, poster
and table card.
Week 5
• Deliver printed material to client
• Have client sign-off on project and obtain final payment